XTRACE FOR GO-TO-MARKET

Every interaction.
A smarter account team.

Give account executives, sales reps, solutions engineers, and architects a shared Brain for each account. Connect what they learn in calls and agent work, so strategies, presentations, and demos build on the team’s context with less repeated preparation.

Give account executives, sales reps, solutions engineers, and architects a shared Brain for each account. Connect what they learn in calls and agent work, so strategies, presentations, and demos build on the team’s context with less repeated preparation.

Book a demo

See an account in action →

Northstar · Customer account

See what each teammate is learning and creating.

Account executiveAccount plan
Solutions engineerDemo & proposal
Call notes & recordings
CRM context
XTraceShared account knowledge
Customer priority

Decision

Lesson

Current teammates

Build on what the team learned.

Future teammates

Pick up where the team left off.

Shared with people and their agents.

Keep the context.
Move the account forward.

01

Build on discovery

Turn call insights and account decisions into context for the next deliverable. Your solutions engineer can build a demo around what the buyer actually needs.

02

Keep the lessons

Keep proven approaches, technical constraints, and lessons from mistakes available across the account team. Spend less time repeating discovery and more time preparing the right next step for the buyer.

03

Give new teammates a head start

Keep the account’s history when ownership changes. A new teammate and their agent can start with the decisions, lessons, and open questions already captured.

One Brain for the account.
Another for the way your team works.

Organize your Brains around the knowledge people need to share. Keep account-specific context focused, and give team practices a home of their own.

Organize your Brains around the knowledge people need to share. Keep account-specific context focused, and give team practices a home of their own.

ACCOUNT BRAIN

Know the account

The shared context your account executive, solutions engineer, and architect can build on.

Goals and stakeholders

Discovery and call insights

Decisions and technical constraints

Lessons and next steps

TEAM BRAIN

Build on what works

A home for reusable team knowledge, with deliberate choices about what belongs beyond an individual account.

Demo approaches

Proven playbooks

Reusable preparation methods

Lessons worth sharing

Explore Distill & Share →

See what your account team could build on.

Bring an account workflow to the conversation. We’ll explore how your team can connect discovery, agent work, and handoffs with a shared Brain.

Bring an account workflow to the conversation. We’ll explore how your team can connect discovery, agent work, and handoffs with a shared Brain.

Book a demo